The CEO of Intercontinental Exchange’s (ICE) forthcoming cryptocurrency trading platform Bakkt has said she wants to deliver a “revolution” in the sector in a similar way to energy trading fifteen years ago.

The Bakkt company cryptocurrency project will be appointing the CEO of Coinbase which is the fifth executive, in November while working on getting regulations right and approved. This as also led the CEO Kelly Loeffler to think that the cryptocurrency market is about to revolutionize the world of finance.

The Former executive at the US-based Coinbase, Adam White has left the US crypto exchange in order to join the Bakkt company.

Loeffler, who is also the Chief Communications & Marketing Officer at Bakkt’s parent company, Intercontinental Exchange (ICE), said that last weekend, she and White had given an interview to Fortune’s Shawn Tully.

Bakkt, set for launch next month, has generated considerable interest since its announcement in late July.

Bakkt intends to avoid unpopular leveraged and non-custodial trading products for its increasingly broad institutional investor base, alleviating some concerns from cryptocurrency industry figures that a lack of physical interaction with Bitcoin $6600.35 -0.24% itself would ultimately damage its profile and success.

Bakkt CEO: Cryptocurrency Market is About to See a Revolution

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